AccorHotels counts among the first apps available in France on the Actions on Google platform, which lets brands create applications – known as “Actions” – for Google Assistant. Since October 26, it has therefore been possible to interact with Phil, the AccorHotels bot, using Google Assistant. A simple instruction – “Ok Google, I want to talk to AccorHotels” - and the conversation starts on smartphones (Android and iOS), the hands-free smart speaker Google Home or any compatible device.
A real expert on the Group’s hotels, Phil can inform in French on the available facilities (parking, meeting rooms, etc.) as well as practical information about the selected hotel (opening hours, location etc.). To make a reservation, the user is for now invited to use the app or visit AccorHotels.com.
Created by the Group’s mobile division and unveiled on Facebook Messenger in May 2017, drawing on its interactions with customers Phil has in record time managed to learn virtually everything there is to know about the Group’s 4,200-plus locations. Now equipped with a voice, Phil will soon be able to interact in a more personalized way and, for example, suggest places to eat from the Group’s 3,000-plus restaurants or find a hotel according to the preferences expressed by the user (boutique hotel, located near the sea or a golf course, etc.).
The launch of Phil on Google Assistant is the latest service developed by the Group in recent months to assist travelers before, during and after their stay.
“Being available on Google Assistant, AccorHotels is positioning itself at the forefront of the latest technology innovations and is fully embracing the era of intelligent interactive conversation. In line with our other digital services, Phil was designed and then built with the clear target of anticipating the future needs of customers and harnessing digital technologies to meet their expectations. We firmly believe in Phil’s high potential to learn, which promises some great conversations between travelers and AccorHotels’ young digital concierge”, said Soumia Hadjali, AccorHotels VP – Digital Operations.
Initially available on Google Assistant in France, Phil will be available to assist American, Canadian, and British users from next year.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,200 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, Fairmont, SO Sofitel, Sofitel, onefinestay, Rixos, MGallery by Sofitel, Pullman, Swissôtel and 25hours Hotels; the popular midscale and boutique brands Novotel, Mercure, Mama Shelter and Adagio; much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the acquisition of John Paul, the world leader in concierge services.
With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA shares are listed on the Euronext Paris stock exchange (ISIN: FR0000120404) and traded in the United States on the OTC market (Ticker: ACRFY).
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