Corporate
April 3, 2017

​MoodMatch: AccorHotels.com and Travelsify offer internet users a new way of finding the hotel that suits them best

Launch of the first search engine for travel experiences without preselecting a destination

Looking to indulge in a design, retro-ambience or gastronomic experience? Are you in a romantic, chilled out or party mood?

For anyone who has already had to rack their brains to choose a destination for their next weekend break, from April 4 AccorHotels.com is offering MoodMatch, a completely new search experience based entirely on the moods and experiences of travelers.

To offer this inspirational search engine, AccorHotels.com is implementing the technology developed by Travelsify, a start-up that attended the first Vivatechnology trade show. As part of this first stage targeting internet users in France and the United Kingdom, Travelsify identified the DNA of around a thousand hotels from AccorHotels brands or independent hotels on AccorHotels.com, based on the analysis of all guest and expert comments posted about them online. In short, Travelsify Hotel DNA™ is determined by customers and for customers! 

By selecting “Inspire Me” on the “Find your Hotel” tab on the site’s homepage, English and French-speaking internet users can let themselves be guided where the mood takes them, regardless of the destination, and to choose from a set of criteria broken down into four categories: in the mood for, preferred style, close to and anything else?. The search engine then displays a selection of hotels with the match percentage between the moods chosen by the user and the DNA of the corresponding hotel. 


If users like what they see, all they have to do is to continue their journey is click on the photo of the hotel they have been matched with to access the hotel details and enter their dates to find out about prices and availability.

“Nowadays, travelers aspire to unique travel experiences; with this new, user-friendly and fun way of finding their next destination by initially being led by their emotions and where the mood takes them, AccorHotels.com is providing a ground-breaking way of searching, which goes far beyond finding a hotel solely based on destination. This one-of-a-kind search engine therefore complements the suite of services developed in recent months on our website including the City Guides, the AccorHotels Magazine, Restaurants by AccorHotels to inspire travelers and give them ever more relevant ideas and information about their next destinations,” said Romain Roulleau, Senior Vice President E-Commerce and Digital Services for AccorHotels.

“With the launch of MoodMatch, AccorHotels once again proves its capacity to innovate and adapt to the new ways of searching for hotels. We are glad that AccorHotels chose to implement Travelsify’s unique technology to personalize its offer according to travelers’ preferences,” declared Bruno Chauvat, CEO at Travelsify. 

ABOUT ACCORHOTELS
The AccorHotels Group is a global leader in travel and lifestyle, and a pioneer in digital technology, offering unique experiences in more than 4,100 hotels, resorts and residences, and in more than 3,000 outstanding private residences worldwide. With its dual expertise as an investor and operator, through its HotelInvest and HotelServices divisions, AccorHotels operates in 95 countries. Its portfolio includes internationally renowned luxury brands such as Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman and Swissôtel, the mid-range boutique hotel brands 25hours, Novotel, Mercure, Mama Shelter and Adagio, and very popular budget brands such as JO&JOE, ibis, ibis Styles oribis budget, as well as the regional brands Grand Mercure, The Sebel andhotelF1. AccorHotels provides innovative services to travelers, throughout their entire journey, notably through the recent acquisition of John Paul, the leading concierge service worldwide.
Boasting an unrivalled range of brands and a rich history dating back some five decades, AccorHotels has a global team of more than 240,000 committed women and men investing all their energy into making “Feel Welcome” resonate as the finest hotel promise. Guests have access to one of the world’s most attractive hotel loyalty programs - Le Club AccorHotels. 
AccorHotels plays an active role in the local communities where it operates and is actively involved in promoting sustainable development and solidarity through PLANET 21, a comprehensive program bringing together employees, clients and partners in order to ensure sustainable growth.
Accor SA shares are listed on the Euronext Paris stock exchange (ISIN: FR0000120404) and traded in the United States on the OTC market (Ticker: ACRFY). 

For further information or to make a reservation, please visit accorhotels.group or accorhotels.com. or join and follow us on  Twitter and Facebook.


ABOUT TRAVELSIFY
Personalization is about trust and hotels are about experiences, not products anymore. So Travelsify created world’s first Hotel DNA content platform that characterizes every hotel in the world by a unique & weighted sequence of attributes that reflect the guest experience. By analyzing over 100 million natural language traveler & expert reviews, it has extracted 34 key Travelsify Hotel DNA™ attributes that matter to travelers when booking hotels. Travelers can now reliably search and compare hotels worldwide to find the experience they want. The company delivers its exclusive Travelsify Hotel DNA™ metadata to online booking platforms, hotel groups, AI or voice-based travel bots, and targeted advertising platforms. 
Travelsify is a privately held company based in Luxembourg (Europe) and New York (USA).
For more information, please visit www.travelsify.com or contact press@travelsify.com

Photos

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Press contacts

Carina Alfonso Martin        
Vice President Media Relations Worldwide
Tel : +33 1 45 38 84 84
carina.alfonsomartin@accor.com

Mélissa Lévine
Media Relations Manager Digital and New businesses
Tel : +33 1 45 38 84 76
melissa.levine@accor.com

Martin Cintas
Corporate Communication Manager
Tel : +33 1 45 38 84 83
martin.cintas@accor.com