From January 23 to 29, 2017, music lovers in search of a place to spend their next vacation had the chance to get a personalized recommendation from AccorHotels.com in a new social media campaign called #MyTravelSong.
AccorHotels.com knows that music is closely linked to travel, from the initial inspiration to memories of the trip and the discoveries made. With this in mind, it decided to offer suggestions for unexpected destinations based on the music preferences of campaign participants in five countries (France, England, Italy, Spain and Brazil). After telling AccorHotels.com the title of their favorite song on Facebook, Twitter and Instagram using #MyTravelSong, participants received a unique recommendation for the destination that best corresponded to it – off the beaten track and original places that may just inspire them to plan a trip.
The campaign attracted a lot of attention, generating 693,000 interactions on the social media sites and giving AccorHotels the chance to discuss music and travel with over 2,800 participants while recruiting more than 6,800 new followers for its social media accounts. All told, over 5,600 travel destinations were suggested to match participants’ musical tastes.
Of all the music mentioned by participants, K-pop was the surprise leading genre. As for artists, Ed Sheeran was named most often by all nationalities combined.
Have a look at the campaign video
“The unique #MyTravelSong campaign, designed in collaboration with Publicis and based on personalized interactions with Internet users, was a way for us to continue meeting the promise of our digital baseline, “Feel Welcome from the First Click”. It reflects our commitment to offering every traveler a unique, ground-breaking and fully personalized experience from their very first contact with our digital ecosystem. The campaign is also a continuation of our earlier innovative social media initiatives aimed at enhancing the AccorHotels.com brand’s attractiveness and closeness”, AccorHotels E-commerce Director Romain Roulleau explains.
Stay tuned! Other exciting new campaigns are coming soon.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.
With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.
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AccorHotels Press Contacts
Carina Alfonso Martin