AccorHotels, the world's leading hotel operator, announces deployment of Local Measure, a location-based customer intelligence platform. Local Measure aggregates, in real time, all the content posted about a hotel on the internet, whether reviews, videos or photographs using location data rather than hashtags or keywords.
With this intuitive interface for customer insights, hotel operators can interact immediately with guests and offer personalized services tailored to their stay: a gift voucher for their birthday, a bouquet for a honeymoon couple, or gourmet surprise for a traveling foodie!
Olivier Arnoux, Director Experience and Satisfaction at AccorHotels, explains: "Today, 77% of travelers share visual content on the social networks during their stay. By capturing all the opinions and content in real time as they are shared on line, Local Measure gives AccorHotels a way of strengthening its expertise in customer satisfaction so as to react even faster. It will enrich Voice of the Guest, the Group's hotels e-reputation management program".
Jonathan Barouch, Chairman & CEO and founder of Local Measure, comments on this agreement: "I am delighted we have been chosen as world partner to AccorHotels for deployment of Local Measure. Combining data with opinions and social content is a powerful tool for operational teams who are in prime position to enrich the customer experience."
After a pilot phase in a selection of hotels in the Asia Pacific region, AccorHotels has decided to gradually extend the service to its worldwide portfolio. Already more than 240 Group hotels are using Local Measure.
Creating aspirational content to boost the digital environment
In addition, Local Measure makes it possible to use the visual content shared by customers on social networks to reinforce engagement on the AccorHotels.com distribution platform, as well as on the Group's brand sites and social media accounts.
By making its customers its best ambassadors, AccorHotels aims to offer new authentic sources of inspiration for its customers' future trips on its digital showcases, bearing in mind that more than one out of three travelers declares they book a hotel based on posts seen on the social networks1.
 AccorHotels Social Media Monitor Study (2014)
AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.
Over 190,000 men and women in AccorHotels establishments look after thousands of guests every day in almost 3,900 hotels in 92 countries.
AccorHotels is the world's leading hotel operator and offers its customers, partners and employees:
- its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
- a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) and economy (ibis, ibis Styles, ibis budget, adagio access et hotelF1) establishments;
- the strengths of its marketplace and its Le Club AccorHotels loyalty program;
- almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.
ACCOR SA shares are listed on the Euronext Paris stock exchange (ISIN code: FR0000120404) and traded in the USA on the OTC market (Code: ACRFY)
About Local Measure
Local Measure is the first client intelligence platform for the retail, tourism and hospitality sectors. With its head office in Australia and operations in Asia, Europe and the Americas, Local Measure counts most of the big hospitality and tourism brands among its clients. By combining social content and mobile technology, it offers consumers direct operational access to all customer data, together with rich content and local analyses. To find out more about Local Measure, visit the brand's website and follow it on Instagram, Twitter and Facebook.