Adagio
2015 july

Introducing Adagio Birmingham City Centre

- European leader in aparthotels launches second UK property in Birmingham
- Aparthotels Adagio® is part of a joint venture between AccorHotels and the
Pierre & Vacances Center Parcs Group



European market leader, Aparthotels Adagio®, has announced the launch of a second UK property in Birmingham’s City Centre, opening on 10th August 2015.

The newly constructed 4* Adagio Birmingham City Centre aparthotel provides roundthe-clock serviced accommodation, with staff on hand 24/7, combined with the flexibility and independence of 108 modern apartments. The newly furnished apartments range from two person studios through to one-bedroom apartments, each boasting a fully equipped kitchen providing full self-catering amenities.

Guests can also enjoy the benefits of a range of top hospitality services including free high speed Wi-Fi, a breakfast buffet and even a laundry facility including a dry cleaning service. All Adagio aparthotels offer competitive scaling rates with reduced prices from the fourth night, therefore the longer guests stay the less they pay.

The prime central position is an ideal base for business travellers offering a close walking distance to the city’s business district, Colmore Row as well as New Street Station which has excellent connections to BHX airport. It is also ideal for tourists who wish to visit the nearby Bullring Shopping Centre and the vast array of restaurants, theatres, bars and cinemas.

For those looking to explore the rich history and culture of the city, the nearby grade 1 listed St Paul’s Cathedral offers a divine break from the city bustle with stunning stained glass windows and Georgian architecture.

Europe and is quickly expanding across the UK following the sucessful opening of Liverpool City Center in 2013. Further developments are planned for Edinburgh and London in 2016 and beyond. Aparthotels Adagio® are primarily aimed at mid and long-stay visitors providing attractive tiered pricing from the fourth night onwards.

Vangelis Porikis, Adagio Director Central & Northern Europe, said: “The UK continues to be a key market for growth and we are delighted to open our second property in the UK’s second city, Birmingham. This will be followed by the highly anticipated openings in London and Edinburgh next year, the success of Adagio’s growth is testament to our ability to innovate in hospitality and bring new ideas and services to guests.

“The opening of Adagio Birmimgham City Centre is an important milestone in the global development of Adagio. The business has seen solid growth in recent years and we are on track to open 150 aparthotels worldwide by 2018 with 15,000 apartments particularly in key European Countries, Latin America, Middle East and Africa.”

Dave Amans, General Manager, Adagio Birmingham City Centre, added: “Birmingham has undergone a tremendous transformation in recent years and the regeneration of the city continues into the Digbeth area in which we are located. We are proud to be part of the city’s ongoing story and look forward to welcoming business and leisure guests from the UK and internationally to this fantastic city.”

For more information about the Aparthotels Adagio® please visit www.adagiocity.com
ABOUT APARTHOTELS ADAGIO:
- Adagio’s innovative Aparthotel concept has been successfully rolled out across Europe and is now being applied to some of the UK’s premier city centre destinations. It is aimed primarily at long-stay visitors and provides fully furnished studios and one and twobedroom apartments, complete with kitchens and bathrooms, to provide high quality selfcatering accommodation.
- The Aparthotels Adagio, N°1 in Europe, offer comfortable and spacious apartments in urban locations, with fully equipped kitchen and hotels services for extended stays based on attractive tiered pricing from fourth night onwards. Created in partnership with AccorHotels and Pierre & Vacances Center-Parcs Groups, the brand provides 3 product ranges:
  • Adagio, the midscale aparthotels in the heart of Europe’s leading cities;
  • Adagio access, economic range, aparthotels located on cities’ doorstep.
  • Adagio premium, upscale range in iconic cities
- The network has 100 aparthotels and 11,000 apartments targeting 150 aparthotels and
15,000 apartments in the world by 2018.
- Further information concerning the Aparthotels Adagio is available on www.adagiocity.com

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