Corporate
may 2016

Newsletter - may 2016

Newsletter - May 2016

Here’s the latest news about the AccorHotels Group and its brands. Please feel free to get in touch with the media relations office at service.presse@accor.com if you would like more information.

MGallery by Sofitel opens hotels in two new countries: Brazil and Israel
The David Tower Hotel Netanya in Israel and Hotel Santa Teresa Rio de Janeiro in Brazil are the two latest examples of MGallery by Sofitel’s vibrant development drive. They have ushered it into two new countries and the brand now has more than 80 hotels in 23 countries on 5 continents. The David Tower Hotel Netanya is a stone’s throw from the shore and opens out onto a stunning view of the blue and golden coastline in Netanya, one of the Israeli Riviera’s finest gems. The hotel is a tribute to Sultan David, an Ottoman conqueror who fell in love with the Mediterranean Sea and with a woman whose name must remain a mystery forevermore. Its modern-day take on this love story shines through the 75 rooms and suites, swimming pool, Turkish baths, sauna and choice of massage rooms.

Across the Atlantic, the Hotel Santa Teresa Rio de Janeiro stands in the eponymous bohemian bairro, perched on a hillside overlooking the metropolis, and will thrill guests with its breath-taking views, flamboyant graffiti-clad walls, immaculately kept Art-Deco buildings, mosaic-bedecked parks and countless tourist attractions. This hotel captures the atmosphere that Cariocas cherish, and everything about it is exotic and soothing – starting with the expansive beds in the 43 rooms, spa, swimming pool, jacuzzi and panoramic view.

MGallery by Sofitel chose these two exclusive hotels because they radiate distinctive class. The brand is acquiring new addresses to grow into new geographies, and to build a portfolio of hotels for passionate, inquisitive explorers who can’t get enough of the world around them.

The first ibis Styles in Singapore


The first ever ibis Styles in the “city in a garden” opened this April. The ibis Styles Singapore on MacPherson is in an unrivalled location, only 20 minutes from the airport and in the new MacPherson mall, a vibrant complex brimming with stores and restaurants. This 298-room hotel takes guests on a journey through an elegant, original and colorful universe, capturing the ibis Styles brand’s DNA, in an architectural setting and designer atmosphere that many a cruise ship would envy.
The hotel’s time-out attractions include a 25-meter pool, gym and the bar-restaurant, the Chat & Chow, serving an ample choice of cocktails and snacks throughout the day.


Mums and children shop at the Paris Bastille Boutet – MGallery by Sofitel

The building that once housed a sawmill then a chocolate factory, and now houses the first 5-star hotel in eastern Paris, still has a few surprises in store. In the build-up to Mother’s Day, the Paris Bastille Boutet and videdressing.com have teamed up to hold the first luxury-garment garage sale for mums and their children, in association with Milk magazine. This event, #MyMument, will take place from 3 pm to 7 pm on May 22, and provide shoppers with plenty of opportunities to find amazing bargains for themselves and their kids. Some of the garments are affordably priced, others are designer exclusives, and they have all been handpicked with care by Milk magazine’s editorial staff and videdressing.com.
Five women bloggers will also have a stand featuring one-of-a-kind garments, and the program for the afternoon includes a choice of creative workshops – on customizing tote bags, manicure and DIY – to entertain the kids. The hotel will provide sweet and savory snacks including Good detoxing juices, and visitors will be welcome to enjoy the two rooftop gardens. To wrap up the day in style, a mother and daughter tandem will win a pampering time for two at the hotel’s magnificent Décléor spa. So don’t miss it!


The Sofitel Tamuda Bay Beach & Spa unveils its Arty-Chic concept

The Sofitel Tamuda Bay Beach & Spa has opened by Morocco’s Tamuda Bay. It was created by architect and designer Galal Mahmoud, and intertwines contemporary class with Mediterranean influences and Moroccan tradition. This hotel skirting the Mediterranean’s blue waters treats guests to its unique blend of art and nature, and brings time to a halt. As soon as they step into the lobby, the cubic shapes and colorful motifs remind them of 20th century Fauvist canvases and add a refreshing touch to the seemingly endless wide open area.

The hotel has 82 chic and light-filled rooms with private balconies looking out onto the swimming pool and beach, a Royal suite, five Junior suites and three So Spa suites. The rooms and suites are steeped in the universes of international artists that found inspiration in Morocco. This Resort also features five Signature villas and eight beachside suites with terraces and hot tubs. The three restaurants – the Koudiaz Bar (named after El Koudia, a well-known hill nearby), Le Marché des Saveurs and La Voile Bleue - are overflowing with original epicurean experiences and friendly atmospheres. The 1,250-sqm spa includes a heated pool (the water is at 30°C year round), and guests will be welcome to unparalleled hydrotherapy treatments, to all-new sensorial experiences, and to chill in the sauna or hammam gazing out onto the natural surroundings. The Tamuda Bay also caters to seminars, other professional gatherings and large private parties in a conference center providing an exceptional setting. This is the ideal destination for travelers seeking wellness and class, along with thrills and chills.

The Pullman Marseille Palm Beach’s sirens resurface this May!

This May, the Pullman Marseille Palm Beach will be hosting the École des Sirènes by Perle Events for the second year running. This school was opened by Julia Sardella (a former European synchronized-swimming vice-champion and artist starring in shows by Muriel Hermine and Franco Dragone) and is the only one in France treating children and adults to the joys of swimming like sirens or dolphins.
But the experience is not just fun: it is a new discipline combining physical fitness and artistic routines. Swimming like a siren is a full-body exercise, and takes coordination, agility and balance. The program covers a variety of swift and smooth movements in the water to tone the muscles and detox the body. The school has designed its own line of siren costumes for this discipline, and they are all made in France. The classes cost €50 euros per person, last one hour, and take place every Saturday afternoon in May, every weekend in June, every weekday (morning and evening) starting July 1, and then every weekend in September, in the Pullman Marseille Palm Beach’s outdoor pool (weather-permitting).

ibis Styles at the 2016 Milano Design Week 2016

The prominent Fuorisalone 2016 in Milan last month provided the ibis Styles brand with a new opportunity to showcase its adventurous attitude towards design. This leading European gathering is one of the highlights for furnishing professionals, and this year it played host to architect Simone Micheli and his exhibition spanning over 700 sqm, “different suites x different people”. The installation featured four hotel suites designed by the architect for top brands in the hospitality sector, including ibis Styles. The green-pillow brand inspired Simone Micheli, who specializes in architecture for wellness, and sees the suite he created for ibis Styles as “an experimental, dynamic and energetic place, that creates a positive environment and an amazing guest experience. The dominant colors – blue, beige, grey, white and dove – blend into a pleasant, comfortable and modern atmosphere. It envelops guests in a soft and elegant cloud. They feel immersed in an area made to measure for them. The suite is a peaceful haven, treating guests to powerful emotions combining energy and optimism.”

AccorHotels reinvents its Business Review: introducing AH!

AccorHotels’ all-new digital Business Review this year mirrors the Group’s digital drive, is brimming

with its new brand identity, and aims to reach a wider audience. It draws on long-form journalism and comes with an atypical paper version to complete it.

  • An interactive and responsive version on www.accorhotels-group.com showcases AccorHotels’ global strategy with a series of brief interviews with the Executive Committee’s members, who shed light on their action plans and business lines. The interviews are surrounded by charts, tables and key figures. The various sections cover the Group’s 2015 highlights, and a variety of articles, photos, videos and testimonials illustrate their messages, adding a dynamic slant.

  • A 16-page foldout paper version encompasses three layers and formats: the first format (A4) features the editorial by AccorHotels CEO Sébastien Bazin, and details the Group’s social and environmental commitment. The first foldout (tabloid) shows readers how the company is reinventing its role as a hotelier by embarking on its digital transformation and by standing alongside guests at every step on their paths. Then it tells them how this strategy is ushering in a cultural and managerial shift. This section also includes the key figures, brand portfolio and loyalty-program news. When readers unfold the report entirely, it opens into a poster featuring an array of hotel photos and customer testimonials published on TripAdvisor.

AccorHotels’ online 2015 Business Review is here: http://www.accorhotels-group.com/uploads/static/ra2015/fr/


AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone feel Welcome.
Over 190,000 women and men in 3,900 AccorHotels establishments look after thousands of guests every day in 92 countries.
AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:

- its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
- a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery by Sofitel, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) and economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
- a powerful marketplace and loyalty program: Le Club AccorHotels;
- almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.
Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY).


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