November 2016


Newsletter - November 2016

This newsletter brings you the latest news about AccorHotels Group and its brands. For more information, please contact the press department at:

AccorHotels’ head office in Paris outsources printing
to HandiPrint and ANR

During European Disability Employment Week (November 14 to 20), and in keeping with its commitment to responsible procurement, AccorHotels has announced that its head office in Issy-les-Moulineaux has entrusted HandiPrint and ANR with all its printing requirements involving signs, posters, flyers, brochures and other documents. These two sheltered workshops in the Paris area employ 50 and 85 people respectively, and 80% or more of them have disabilities.
Integrating people with disabilities is one of the Group’s priorities. In France, for instance, the fourth Group agreement on integrating people with disabilities and keeping them in jobs was signed with all employee-representative organizations and entered into force in 2015. Towards the end of 2015, AccorHotels – which was one of the first companies to join the ILO Global Business and Disability Network – signed the ILO Business Charter on Disability, pledging to promote jobs for disabled people in its businesses around the world.
A series of events will be organized for AccorHotels head office employees during the week starting November 14 to raise their awareness of disability-related issues. For example, the company restaurant will be entirely silent during one lunch break to introduce them to sign language.

«Operation Cinderella »: Sofitel and MGallery hotels and Maison Poiray joining forces to bring a fairy tale to life.
From November 5 and through to the end of the year, the Sofitel and MGallery by Sofitel hotels are joining forces with the Maison Poiray to bring to life a unique experience for the hotels’ guests: that of becoming a real princess. Upon arrival, each female guest will be given a sealed envelope bearing their name, containing a jewel... To solve this puzzle, the guest must pay a visit to the nearest Poiray boutique to her hotel. If the magic has worked and the jewel has a “Poiray cut”, the lucky winner gets to keep the “Ma Préférence” ring. An iconic piece of jewelry from the Maison, this interchangeable ring is chic yet fun. The stone changes according to the tastes and moods of the wearer, who will never tire of the multiple combinations offered by this piece of jewelry. In this way, a selection of Sofitel and MGallery by Sofitel hotels in Paris, Lyon, Brussels and Luxembourg are offering our guests the chance to experience the unforgettable fairy tale that is Cinderella.

The Molitor Bûche de Noël: the secrets of this celebration dessert.
This year once again, the Molitor Hotel is revisiting the highly anticipated Bûche de Noël (traditional French Christmas dessert). The Molitor’s Head Pastry Chef, Florian Eude, is proposing an exclusive creation, whose secrets are all revealed here. The dessert epitomizes the establishment’s core codes, both in terms of color and esthetics. The base of the bûche is “Molitor blue” to evoke the mythical swimming pool and the white chocolate discs, enhanced by candied cream and zest, are imprinted with the emblem of the House. For this creation, Chef Florian Eude has chosen to give top billing to the mandarin: a vibrant fruit with citrus notes to delight everyone’s taste buds. The base of the bûche is made up of shortbread for a touch of crunch. It combines marmalade, cream and a mandarin compote which are wrapped in a light biscuit, all encased in mandarin frosting. With the 2016 Bûche de Noël, Head Pastry Chef Florian Eude has chosen to enhance a seasonal fruit that offers both the sweetness and refreshment anticipated at the end of a celebration meal. His creation is the perfect combination of modern and retro touches, giving a delicious result.
*Available to buy for €60 (serves 6-8 people) either to eat in the restaurant or to take away
Molitor – MGallery by Sofitel
13 rue Nungesser et Coli, 75016 Paris
+33 (0)1 56 07 08 80

Terroir & Co: The French way of life, made in Alsace.
The restaurant « Terroir & Co » at the Sofitel Grande Île de Strasbourg Hotel was opened on October 24. This gastropub, with a capacity of 70, offers a comprehensive eating experience based on Alsace cuisine. Chef Vincent Rimmely, who is deeply attached to the region, is endeavoring to showcase the terroir and carefully selects local products and producers. To this end, he is working closely with the Alsace cooperative Hop’la and around 30 local producers. “Terroir & Co” offers a changing menu, in line with the seasonality of products. Wild boar in January, dandelion-based creations in March, asparagus in May, mushrooms in October and foie gras in December – recipes offering an infinite variety of unexpected tastes and flavors.
« Terroir & Co » also has the only wine list in Strasbourg offering 51 great Alsace vintages, which will delight wine enthusiasts. To answer guests’ questions about the provenance of products or to help them perfect their knowledge of wine and beer, the restaurant offers a touch screen tablet and a digital app, which may be consulted at any time. The decor has been finely crafted by Julie Feuillet: a chic bistro ambiance, complemented by an Alsace touch in the Mélina Céramique tableware, all imbuing the space with a warm and friendly atmosphere. Product shots by the photographer Frantisek Zvardon are also showcased across all the establishment’s material, such as business cards, menus, etc. To extend the « Terroir & Co »experience at home, guests can buy popular products from the «delicatessen» area dedicated to the restaurant.
« Terroir & Co »
4 place Saint-Pierre-le-Jeune 

A new workspace at the Aix-en-Provence ibis
The team from the Aix-en-Provence ibis hotel has developed a new concept to meet the expectations of people looking for a pleasant space for appointments or meetings or simply wanting somewhere to work that is tailored to their needs.
The Aix-en-Provence ibis offers a contemporary and welcoming setting, which sits halfway between co-working spaces (a permanent space used on a regular basis) and on-demand spaces (a one-off temporary workspace for nomad workers).
Guests who choose this option will have access to all the hotel’s working and relaxation spaces (heated swimming pool, business center, concierge service, secure parking, etc.) as well as to high quality services and promotions (high speed Wi-Fi, concierge service, bar and restaurant discounts, etc.), all for just €12 a day.
To sum up, it’s a new way of using the hotel as a living and a working space, that is both convenient and user friendly.
As part of the same initiative, Mercure and Novotel are offering the EasyWORK concept, dedicated to mobile workers. These modular working spaces are suitable for up to six people and are fully equipped with IT equipment, unlimited Wi-Fi and a drinks and snacks service. The space can be rented by the half-day or by the hour.
The following hotels offer the EasyWORK service:
  • Mercure Paris Gare de Lyon
  • Mercure Paris Montmartre
  • Mercure Paris Massy Gare TGV
  • Mercure Paris Boulogne
  • Mercure Nantes Centre Gare
  • Mercure Paris Vaugirard Porte de Versailles
  • Mercure Périgueux Centre
  • Novotel Bordeaux Lac
  • Novotel Lyon la Part Dieu

Street art at the ibis Styles Paris Bercy

Located just a few steps from the AccorHotels Arena, the ibis Styles Paris Bercy is cultivating its identity as a fashionable hotel where something related to today’s culture is always happening.
In recent months, the hotel has welcomed five urban artists who have each customized an entire floor (bedrooms and public spaces). Sometimes bright and colorful, sometimes darker, the works all evoke the theme of music. At the beginning of 2017, three remaining floors will be both renovated and decorated by new artists.
Through this initiative, the ibis Styles Paris Bercy wants to introduce the public to contemporary artistic practices, while also supporting artists in their creative work.
This project falls within the DNA of the ibis Styles brand where each hotel offers a unique design, connected not only to its environment, but also to the “1 building, 1 work” charter, launched by the French Ministry of Culture, and signed by AccorHotels and 13 other companies. The aim of this project is to “bring art into life, into the most everyday of places, the places where we live, the places where we work, the places we are passing through,” said the Minister of Culture, Fleur Pellerin, when it was signed.
The first projects chosen will be the subject of an exhibition at the Paris Palais de Tokyo in early 2017. A Top Award, an Emerging Award and a People’s Choice Award will all be presented on this occasion.   


The Sleepathon by ibishotels

The ibis, ibis Styles and ibis budget brands are continuing to develop their communication with a young audience by opening the Snapchat account @ibishotels. The launch event, the Sleepathon by ibis, took place on Saturday October 29.
After Planking, Pottering and Vadoring, trends that have all been creating a buzz online in recent years, ibis has launched Sleeping. The aim was for people to take photos of themselves pretending to be asleep in unexpected places every hour for 12 hours, to try to win 12 hotel nights anywhere in the world.
A Sleepathon by ibis which took place in a number of European countries, in Africa and in the Middle East, with a media budget of 45 000€. The roll out across other continents, notably Asia and in Brazil is currently being considered.

Le groupe AccorHotels est un leader mondial dans le domaine du voyage et du lifestyle ainsi qu’un pionnier du digital offrant des expériences uniques dans plus de 4 000 hôtels, resorts et résidences, mais aussi plus de 2 500 résidences privées d’exception dans le monde entier. Fort de sa double expertise d’investisseur et opérateur, à travers ses divisions HotelInvest et HotelServices, AccorHotels est présent dans 95 pays.
Son portefeuille comprend des enseignes de luxe de renommée internationale telles que Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman et Swissôtel, des marques et boutiques hôtels milieu de gamme reconnues que sont Novotel, Mercure, Mama Shelter et Adagio, des enseignes économiques très prisées comme ibis, ibis Styles ou ibis budget, ainsi que les enseignes régionales Grand Mercure, The Sebel et hotelF1. Bénéficiant d’un ensemble incomparable de marques et d’une riche histoire d’environ cinq décennies, AccorHotels, qui s’appuie sur une équipe mondiale de plus de 240 000 femmes et hommes engagés, est attaché à remplir sa mission première : faire en sorte que chaque client se sente - Feel Welcome. Les clients ont accès à l’un des programmes de fidélité hôteliers les plus attrayants du monde - Le Club AccorHotels.

AccorHotels joue un rôle actif auprès des communautés locales où il est implanté et est mobilisé en faveur du développement durable et de la solidarité à travers PLANET 21, un programme complet regroupant les collaborateurs, les clients et les partenaires afin d’assurer une croissance durable.

Accor SA est une société cotée sur Euronext Paris (Code ISIN : FR0000120404) et sur le marché OTC aux Etats-Unis (Code: ACRFY).


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