Paris, March 6, 2017 – The first day of Spring is a revitalizing time when thoughts are light, hearts grow warm and in many parts of the world the annual shedding of woolly, winter layers begins. As days become longer and brighter, Swissôtel Hotels & Resorts shares a natural inclination with its guests to freshen up, fire up and get ready for sunny days ahead.
Swissôtel properties around the world will celebrate the brand’s very own Vitality Day on March 21, 2017, kicking off an inspiring week of activities and services designed for “Body and Soul Spring Cleaning.” The Vitality Programme, available across Swissôtel’s global portfolio and in effect year-round, reflects the brand’s ethos: to be inspired, energetic, happy and passionate. The 2017 call to action of ‘peace of mind’ means that each Swissôtel property shall aspire to be a contemporary haven, furthering the mental and physical vitality of its guests.
“Peace, as someone once said, does not mean to be in a place where there is no uncertainty, noise or hard work. It means to be in the midst of those things and still be calm in your heart and mind,” said Lilian Roten, vice president, Swissôtel Hotels & Resorts. “Through our Vitality Week events we hope to give each of our guests the opportunity for peace of mind, a chance to shake off their worries and be at ease so they may happily embrace the new experiences of their journey.”
Highlights of the Vitality celebration include:
Vitality at Swissôtel
The brand’s Vitality Programme was established in 2012 and incorporates a number of popular initiatives that run throughout the year and help guests maintain their mental and physical wellbeing while traveling. Most recently, Swissôtel launched the Vitality Room in collaboration with Wallpaper* magazine at Swissôtel Zurich. This “live it well” concept room is a serene and stylish sanctuary with bespoke wellness features such as a calm, tactile design optimised for views and functionality; circadian light features to improve melatonin production and alleviate jet-lag; a high-performance air purification system; a “well-being wall” with three fitness training modules; a refreshment centre offering energising Vitality snacks and drinks; and seating and tables with adjustable heights for customised ergonomic benefits. Swissôtel plans to introduce additional Vitality Rooms in new locations throughout 2017.
Conveniently located where travellers want to be, Swissôtel Hotels & Resorts provides guests with the opportunity to stay in the heart of more than 30 top locations worldwide, where they can confidently explore the very best each destination has to offer. Synonymous with all there is to love about Switzerland, the brand remains true to its roots, successfully combining genuine Swiss hospitality with intelligent design and local flair. With social responsibility at the forefront and a genuine commitment to positively impact the destinations it calls home, every Swissôtel upholds industry-leading sustainability standards and is committed to treating guests, colleagues, and the environment with equal respect. This all comes together to provide guests with peace of mind that is authentically Swiss. Part of AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences in 95 countries, Swissôtel offers business and leisure guests an authentic and local travel experience that is full of energy, passion and vitality. For more information or reservations, please visit swissotel.com.