Corporate
2015 8th october

The AccorHotels brand name is set to resonate across Paris


Naming rights agreement signed for The AccorHotels Arena

AccorHotels today announces the official signing of a 10-year naming rights agreement for the Bercy Arena. This Paris venue, one of the world’s five largest concert halls and sports arenas,  will  become  The  AccorHotels Arena, reopening  mid-October  after  18  months  of refurbishment to offer cutting edge technology and the latest in visitor facilities.

Commenting on the event, Sébastien Bazin, Chairman and CEO of AccorHotels declared, “We  are  proud to  have  been  chosen by  the  City  of  Paris  and  AEG  to associate the AccorHotels brand name with this emblematic sports and entertainment venue. We have forged  this  partnership  with  the  aim  of  making The  AccorHotels  Arena  a showcase for French hospitality: welcoming, friendly, and innovative.” 


Un partenariat stratégique et inédit

This naming rights agreement, which was brokered by AEG Global Partnerships, is the first of  its  kind  in  Paris  and represents  a  unique  visibility  opportunity  for  the  Group  and  its distribution platform, both because of this key Parisian venue’s world class program and its exceptional location  in Paris, the world’s top tourism destination and a candidate to host the 2024 Olympic Games. 


The  AccorHotels  Arena  agreement  is  in  line  with  the  strategy  rolled  out  by  AccorHotels which aims to become not just a hotel stay expert, but an indispensable travel industry player and the preferred partner for travelers.

The 23 million card holders who are members of Le Club AccorHotels will enjoy preferential offers for events hosted at the Arena, for example, presales before the tickets go on sale to the general public, access to exclusive content and dedicated services.

Sébastien  Bazin added, “This  emblematic  partnership  with  a  player  whose activities converge with ours serves as a powerful and unique vitrine for all the Group’s know-how. By  combining  Hospitality  and  Entertainment,  AccorHotels  strengthens  its  presence  at every stage of the customer journey and offers its loyal guests unique advantages.”

The AccorHotels Arena is set to become a lively, welcoming , connected, and innovative, new Paris hotspot with hospitality and leisure areas-several restaurants and bars as well as business lounges and VIP boxes will enrich the visitor experience.  As one of the city’s outing  destinations,  the  Arena  will  also  be  100%  connected  through mass  Wi-Fi  and  will communicate  permanently  with  spectators  and the neighborhood  on  social media (Facebook, Twitter, Instagram...) and via a network of more than 370 screens.

The AccorHotels Arena now boasts:
- An elegant architectural venue with a friendly atmosphere, whose renovation was managed by the architectural firm Daniel Vaniche et Associés
- An exceptionally diverse program with over 120 events a year featuring a mixture of top sports events, concerts and shows;
- 30 different arena layouts, from 8,000 to 20,300 seats;
- A 2,000m2 hall that opens out onto the city, with restaurant and events areas open 24/7 - More than 4,000m2 of exclusive hospitality spaces, including 54 boxes (compared with 18 previously), spread over four levels.


ABOUT ACCORHOTELS
AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome. Over 180,000 women and men in 3,800 AccorHotels establishments look after thousands of guests every day in 92 countries. AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:
- its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
- a  large  portfolio  of  internationally  renowned  brands  covering  the  full  spectrum,  with  luxury  (Sofitel,  Pullman,  MGallery,  Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) and economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
- a powerful marketplace and loyalty program Le Club AccorHotels
- almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.
Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)

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Image 7
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Carina Alfonso Martin
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carina.alfonsomartin@accor.com



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Media Relations
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Marie Niel
Investor Relations
Tel : +33 1 45 38 86 94
marie.niel@accor.com