Corporate
2015 7th october

With “ HeForShe ” , the solidarity movement initiated by UN Women, AccorHotels pledges to

  • Achieve gender parity in management and equal pay
  • Sensitize and motivate male employees in favor of gender diversity

On  the  occasion  of  the Women’s Forum held  in Deauville from 14th to 16th October and of which AccorHotels is a partner, the group, the world’s leading hotel operator,  announces  that  it  has  been  selected  by  UN  Women  as  one  of  the  10 champion corporations of the HeForShe-IMPACT 10x10x10 pilot initiative.

35% women hotel managers by the end of 2017

As part of this initiative, AccorHotels has made the following pledges for end 2017:
1. Gender parity in management and equal pay:

  • 35% women hotel managers
  • Commitment to reduce the pay gap between men and women at the Paris head office and in three other countries

2. Sensitize and motivate male employees in favor of gender diversity, with:

  • 35%  male  membership  of  internal  network  WAAG (Women  At  AccorHotels Generation)
  • 50,000 male employees involved as HeForShe champions

Changing mentalities in the hotel sector

As a member of the HeForShe movement, AccorHotels has also committed to changing mentalities in the hospitality industry by paying particular attention to female guests. Though the share of women travelers staying in its hotels increased from 26% to 34% between 2000 and 2013*, the hotel chain sector remains tailored by men for men.  For  this  reason  AccorHotels  is  currently  conducting  a  survey  in  partnership  with IPSOS** that clearly demonstrates that women, regardless of their culture, have their own  expectation s  regarding all  hotel segments.  90%  of  them  consider  an  offer specially designed  for women  as  innovative. As  early  as  2013,  upscale  brand MGallery, had developed Inspired by Her, an offer specifically tailored for women.

Sébastien Bazin, Chairman and CEO of AccorHotels declared, “ I am absolutely convinced  that  women  should  be free  to  have  fulfilling  careers  and be given  the same opportunities as men. As CEO of AccorHotels, I know that we have the resources and capacity to bring about real change. Our values, our Human Resources policy and the WAAG, our internal diversity network, speak for it. Employees, partners and guests, we must all stave off gender-related prejudices, offer a more gender equal remuneration policy,  promote  more  women  to  managerial  positions,  ensure  that men  commit  to  this  change  and,  through  our  endowment  fund  Solidarity  Accor, encourage projects
that help train and integrate young women in difficulty.

AccorHotels’s selection  follows the  creation in 2012  of WAAG, its internal gender diversity  network, and  the  signature,  in January  2015, of the Women’s Empowerment Principles (WEPs), the women’s empowerment program
upheld by UN Women and the UN Global Compact.

HeForShe is an international solidarity movement for gender equality initiated by UN Women. Its  objective  is  to ensure  that  men  also  take  a  stand  for  gender equality. By creating IMPACT 10x10x10 in 2015, UN Women is expanding this solidarity movement and has identified 10 corporations, 10 universities and 10 governments to be its spokespersons. Barclays, Koç Holding, McKinsey & Company, PwC, Schneider Electric, Tupperware, Twitter, Unilever, Vodafone are the nine other companies that are part of the IMPACT 10x10x10 pilot program, alongside AccorHotels.

*AccorHotels CRM/Database
**AccorHotels - IPSOS survey, Hospitality offers dedicated to women: potential and opportunities, October 2015

ABOUT ACCORHOTELS
AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome. Over 180,000 women and men in 3,800 AccorHotels establishments look after thousands of guests every day in 92 countries. AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:
- its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
- a  large  portfolio  of  internationally  renowned  brands  covering  the  full  spectrum,  with  luxury  (Sofitel,  Pullman,  MGallery,  Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) and economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
- a powerful marketplace and loyalty program Le Club AccorHotels
- almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.
Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)

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Press contacts

Anne-France Malrieu
Image 7
Tel : +33 1 53 70 74 66
afmalrieu@image7.fr


Carina Alfonso Martin
VP Media Relations Worldwide
Tel : +33 1 45 38 84 84
carina.alfonsomartin@accor.com

Marie-Camille Aubagnac
Media Relations
Tel : +33 1 45 38 19 16
marie-camille.aubagnac@accor.com