March 5th, 2018


ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep.

The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day.

“You are wearing ‘dream apparel’ and that’s what makes you feel special.”

More than ever before, the brands ibis hotels, ibis Styles and ibis budget are making a priority of providing a personalized guest experience. Gloryparis has therefore conceived this totally original initiative, “Dream Apparel”, which has been specially created for holders of the ibis BUSINESS card who stay in ibis brand hotels for at least 10 nights a year.

Ibis BUSINESS is thus offering its members a fulfilling and original experience an indulgence for them and them alone.

Initially created to fulfil the specific needs of business travelers, the ibis BUSINESS card is now available to all guests, enabling them to optimize accommodation costs and enjoy specific benefits anywhere in the world.

Ibis BUSINESS offers three immediate benefits:

  • 10% discount on the best room rate and breakfast
  • 10% discount in hotel bars and restaurants, including for non-resident customers
  • Further 5% discount on certain promotions (early booking, summer and winter deals)

*The ibis business card is not available in China.

In a viral video, ibis has staged the encounter between BUSINESS guests and tailors.

The initiative will be rolled out in 10 ibis, ibis Styles and ibis budget brand hotels in France and worldwide, between March 5 and April 4 (London, Berlin, Paris, Geneva, Cologne, Zurich, Lille, Strasbourg and Saint-Quentin) and April 6 (Barcelona).

The video will be broadcast on social networks to ensure maximum exposure.

Dream apparel landing page: www.ibis.com/business/privileges/dream-apparel/index.en.shtml

About AccorHotels :

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,300 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 100 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, Fairmont, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, Swissôtel and 25hours Hotels; as well as the popular midscale brands Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the acquisition of John Paul, world leader in concierge services.

With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels

AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.

Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States. 

For more information and reservations visit accorhotels.group or accorhotels.com

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About Gloryparis:
Gloryparis is a communications and creation agency intent on generating thought-provoking content with the potential to go viral. For Gloryparis, audacity is key as this is what leads to glory www.gloryparis.com


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