2016 january

Newsletter - 2016


Newsletter #5 - 2016

This newsletter features the latest news and novelties about AccorHotels group and its brands. For more information please contact the press department at



#ParisWeLoveYou: over 20 800 participants!


Alliance 46.2, which brings together 21 leading tourism industry companies, including AccorHotels, have joined forces since December 15th to roll out a meaningful institutional campaign aiming to reassure people and strengthen the appeal of Paris, tourist gateway to France.


The campaign features a new website, asking Internet users to share pictures showing how much they love Paris. The site has a real-time counter that keeps track of each time the #ParisWeLoveYou hashtag is mentioned on the social networks.


A physical materialization of the #ParisWeLoveYou hashtag, which will be covered with Internet users' pictures in a symbolic place in the city in the coming weeks, will amplify this mobilization.




AccorHotels app receives accolade at the Trophée des Apps 2015

For the third year running, NPA Conseil organized the Trophée des Apps, which rewards the year’s best mobile and tablet applications. The ceremony was held last 17th December and AccorHotels was among the winning apps selected by the panel, receiving an award in the Best Service App category.
The new multi-lingual AccorHotels app is available on smartphone, tablet and Apple Watch and offers guests a unique digital experience before, during and after their stay.
It is updated every month and allows guests to:

  • Fantasize about their next destination and consult hotel reviews and nearby activities based on their preferences using the city guides available for more than 70 destinations in 8 languages
  • Prepare their trip using Wipolo, the trip management mobile solution to store information such as airline and train tickets, Welcome by Le Club AccorHotels the e-checkin / fast check-out service, or consult a recap of their current bookings 
  • Enjoy an all-digital in-hotel experience: in three pilot hotels, the Pullman Saint Pancras, Pullman Sydney and Pullman Bercy, guests can order room service, a chauffeur driven car or taxi, and manage their laundry directly using the app.  
  • Manage their loyalty program




AccorHotels launches the first-ever 100% Emojis travel search engine


The Emoji search engine, first of its kind in the hospitality industry, is a new, innovative and funny illustration of AccorHotels’ digital transformation. For the first time, a hotel booking platform will use the power and universal language of Emojis to suggest hotel rooms and travel destinations.


Webs users, AccorHotels’ guests and future guests will thus be able to express their travel wishes to AccorHotels’ social network accounts, using Emoji language.

Through its different social networks, AccorHotels will reply to all the requests with a personalized search result adapted to the emoji request it received.

This new destinations and hotel rooms search engine will initially be introduced in the United Kingdom, Brazil, Germany, Thailand, Italy, Spain and France, before being rolled out more widely.




AccorHotels: the concierges at Paris’ luxury and upscale hotels reveal their most romantic tips for an unforgettable Saint Valentine’s Day.

For Saint Valentine’s Day, the concierges of Paris’ luxury and upscale hotels reveal their most romantic tips for an unforgettable Paris escapade.  According to Thomas Dondaine, concierge at the Sofitel Paris Le Faubourga stroll along the Seine is the way to discover Paris at its most romantic.” When you leave the Sofitel Paris Le Faubourg, “walk towards the Tuileries Gardens where you can stop at the Musée de l’Orangerie to contemplate Monet’s immense Water Lilies murals. Continue through the garden and take the Passerelle des Arts footbridge over the river to the left bank and then walk along the Quais de Seine.  Time comes to a halt between the Quai de Conti and the Quai Saint Bernard, and the river’s reflections reveal Notre-Dame Cathedral in a different light.  Take the opportunity to enjoy a hot chocolate on the Ile Saint-Louis or a Berthillon ice-cream, dally in front of the second-hand bookstalls and lastly, if you have time, dance a Tango or seductive salsa on the waterfront at nightfall on the Quai Saint Bernard.” For dinner, Yannick Alléno, Chef at the Stay Faubourg restaurant, has conjured up a special Saint Valentine’s menu at €90 per person.  For Sébastien Saab of the Hôtel Baltimore – MGallery by Sofitel, the 14th February is the perfect occasion for a “Coup de foudre au Baltimore” stay at €371.50. Treat yourself to this package which includes accommodation, breakfast, late check-out to 2pm, and a special St Valentine’s welcome including a bottle of champagne, a massage candle, bath salts and other surprises... The concierge also invites guests to take a romantic tour of Paris following the clues on a map of the city created specially for the occasion. At the Pullman Paris Tour Eiffel, the restaurant FRAME teaches its guests to fall in love again. The five-course menu at €79 features five lessons: “Prolong the magic of that first glance”, “Cultivate the mystery”, “Play with fire”, “Steal the words from your mouth” and “Give you the moon”which are bound to reignite the flame!

The Saint Valentine’s menus at the Stay Faubourg and FRAME restaurants are attached to this email.




Opening of the Mercure Paris Pigalle Sacré Coeur


AccorHotels announces the opening of the Mercure Paris Pigalle Sacré Cœur. Located at the foot of Montmartre, close to Opéra, Saint Lazare station and the Paris department stores, just a stone’s throw from Pigalle metro station, the hotel is ideally situated to visit the French capital.  This fine establishment features a revisited Art Deco design and boasts 62 rooms with great views for everyone who loves Paris, since a third of the rooms have a wonderful view of the Sacré Cœur while another third feature views of the Paris rooftops. The Mercure Paris Pigalle Sacré Cœur strengthens the Mercure network in the Greater Paris area and meets the needs of both leisure and business travelers given its location in the 9th arrondissement’s business district close to the animated streets of Pigalle.   



Paris on a budget

Planning a cultural or shopping visit to Paris during the sales?  The economy hotels are offering great deals to help guests optimize their budget and schedule.  The ibis, ibis Styles and ibis budget hotels are ideally located for a visit of the capital, offering great designs and every comfort at the best price and for every taste.
Ibis budget
Paris La Villette, a stone’s throw from the Canal de l’Ourcq and its trendy venues, from €54/night.
Ibis Styles 
Paris Tour Eiffel Cambronne,  to discover Paris’ legendary attractions, from €77/night.
Paris Gare de Lyon Ledru Rollin, a perfect central location from which to discover the capital’s various districts, from €84/night.

Below: ibis styles Paris Tour Eiffel Cambronne

ibis styles Paris Tour Eiffel Cambronne


AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.  Over 180,000 women and men in 3,800 AccorHotels establishments look after thousands of guests every day in 92 countries.  AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:  - its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);  - a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) and economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;  - the strength of its marketplace and its Le Club AccorHotels loyalty program;  - almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program. 

Accor SA shares are listed on the Euronext Paris stock exchange (ISIN code: FR0000120404) and traded in the USA on the OTC market (Code: ACRFY)

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