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June 23td 2014

Novotel’s Web 3.0 hotel experience now includes a new innovative offer: PLAY, the interactive table

 At Novotel, technology and innovation strengthen bonds between people and simplify hotel stays for guests. The latest example of this positioning is PLAY, a multimedia table developed in partnership with Microsoft, Humelab and After-Mouse. Equipped with the top hits games such as Angry Birds, it allows customers to enjoy solo, with their friends or family. Novotel incorporates the latest uses of new technologies to offer its customers an environment that resembles them. All features and deployed services are designed to improve speed, accessibility and mobility. 

Novotel, the hotel brand where technology is synonymous with a more practical and pleasant stay 

New technologies are shaking up the concept of the hotel stay, travel is becoming “digital” and guests seek permanent interaction with their environment. Novotel has understood these new challenges and includes the latest technology uses in its services to offer its guests an environment that resembles them. The brand intersperses its guests’ experience with services in which new technologies make stays simpler and richer by enhancing conviviality, accessibility and mobility. 

 A host of games to relax with family, clients or on your own 

The latest innovative service offered by Novotel is PLAY, the multimedia table developed in partnership with Microsoft, Humelab and After-Mouse. It will be available from end June 2014 in 12 pilot lobbies around the world, including in Milan, Brussels, London, Paris, Sydney, Casablanca, Dubai and Rio. This little technological gem offers a wide range of entertainment and the brand intends to roll it out a rapid pace across the entire Novotel network by 2015. 

40% of Novotel’s guests are leisure travelers. The brand decided to offer XBOX 360 game consoles in dedicated public areas which are open to all its guests. This service is currently available in 325 hotels around the world. Novotel also offers complimentary Kinect in 155 hotels so guests can browse and play games. 

Innovation at the heart of every Novotel guest experience 

Right from the booking stage, Novotel promises a highly connected experience. The brand is actively involved in the new personalized digital welcome program developed by Accor since April 2014. This new simple and intuitive rapid check-in service offers customers the option of checking in online before they arrive at the hotel and thus enjoying a more personalized welcome. It’s also a big time-saver. By the end of the year, more than 60% of the network or about 250 Novotel hotels will offer this service 

Hotels that are 100% connected 

Very high quality Wi-Fi connection is vital so that guests can browse the internet at any time, stay in touch with their community or share their leisure activities. Wi-Fi has become a determining factor when choosing a hotel. Novotel has accounted for this requirement perfectly and offers free Wi-Fi in all its hotels. 100% of the brand’s French network, or 110 hotels, and 85% of its international network offers this service. The aim is to equip the entire world network by 2015. 

Already over 300,000 digital postcards sent every month through the Virtual Concierge! 

For a year now, this innovative digital service gives guests access to a host of additional services: 

Recommended restaurants and cultural activities near the hotel, 

  • ​Practical weather information, 
  • Flight schedules, 
  • Virtual post cards 
  • Information about the brand 

To take its guests’ digital experience that extra mile, Novotel’s virtual concierge is also available as a smartphone app (Novotel Virtual Concierge Mobile App) for Android and IOS devices. Guests with a taste for independence will therefore be able to use this app to tailor make their stays. 

A year after its launch, the Virtual Concierge is now available in more than 250 Novotel establishments around the world. It is a huge success and is used by guests to find activities near the hotel (36%), to calculate itineraries (20%), or consult the weather forecast (17%). 

Novotel offers a fully-fledged technological ecosystem designed to enrich the guest experience and make it unique. Since its launch in 1967, Novotel brand has always been tuned into emerging trends (TV set and bathroom in every room) and will undoubtedly be offering more innovations soon to make every stay unforgettable. 

About Novotel 

Novotel is the midscale hotel brand of Accor, the world’s leading hotel operator, present in 92 countries with nearly 3,600 hotels and 170,000 employees. Novotel’s consistently high standard of service contributes to the wellbeing of both business and leisure travelers: think spacious, modular-design guestrooms, balanced cuisine available 24/7, excellent meeting facilities, attentive staff, dedicated children’s areas and rejuvenating wellness facilities. With PLANET 21, Accor’s sustainable development program, Novotel commits itself to the planet! To meet today’s challenging environmental and social issues, the brand has chosen to rely on a world renowned environmental certification, ISO 14001. Novotel offers close to 400 hotels and resorts in 60 countries, situated in the center of major international cities from business districts to tourist destinations. More information at: www.novotel.com 


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