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October 07, 2015

“OPERATION CINDERELLA” Luxury and fairy tales brought to life with Sofitel and Maison Poiray

Once upon a time there was... the coming together of five-star hotel brand Sofitel and jewellery and watch firm Maison Poiray, which for 40 years has been known as “La Jeune Femme de la place Vendôme” (“The young lady of Place Vendôme”).

From 03 to 17 November 2015, the two prestigious houses are launching “Operation Cinderella”: a fairy tale in which women become “princesses” for the night spent in the hushed and elegant surroundings of one of four emblematic Sofitel hotels in Paris and Luxembourg.

The tale begins thus... on arriving at one of the selected Sofitel hotels, each customer discovers a jewel left in a sealed envelope. What is the secret that it conceals? To answer the riddle, you need to visit a Maison Poiray store and immerse yourself in the endlessly customisable world of “Ma Préférence” rings. If the stone has the magic “Poiray Cut”, with the stone changing naturally depending on their mood, the lucky winner takes home the ring. If not, they receive a pleasant surprise instead.

The magic continues with a new ring up for grabs every week at each Sofitel hotel until 17 November, a tale that can only have a happy ending. And so that the story goes on, with a new tale to be written each season and new “princesses” to be welcomed.

Maison Poiray plays with form and creates dancing curves in its stones with the “Ma Préférence” range of rings. This luminous, ever-changing, sensual range of jewellery offers captivating rounded lines and a harmonious colour palette. Sofitel, for which culture and design are the pillars of its philosophy, offers a natural fit with this blend of couture and adventure.

While the modern, couture atmosphere of Sofitel Paris Le Faubourg lends itself delicately to the signature style of Maison Poiray, the location of Sofitel Paris Arc de Triomphe offers an enjoyable walk leading to five Paris stores. At Hotel Scribe Paris managed by Sofitel, the historic codes of the hotel are echoed naturally by the history of the jewellery house.

Sofitel and Maison Poiray are therefore combining their respective ambitions, with their values of excellence and expertise “à la française” merging into one, allowing them to offer a unique experience.

I am delighted to see the emergence of the “Cinderella” promotion with Maison Poiray. This collaboration marks another step forward in our approach to the world of luxury and highlights our desire to offer our customers a distinctive and remarkable service,” comments Sophie Stabile, CEO of HotelServices France.

This collaboration between Sofitel and Maison Poiray is the opportunity to showcase the French expertise that forms part of our shared DNA. It is also the opportunity to pay tribute to our symbolic “Ma Préférence” ring, which will delight future Cinderellas,” states Manuel Mallen, Co-Director of Maison Poiray with Benjamin Lobel.

And so Sofitel and Maison Poiray shall live happily ever after and make princesses’ dreams come true.

Maison Poiray stores:

Poiray Passy:

93, rue de Passy 75016 Paris

Poiray Saint Honoré:

70, rue du Faubourg Saint Honoré 75001 Paris

Poiray Royale:

14, rue Royale 75008 Paris

Poiray Paix:

17, rue de la paix 75002 Paris

Poiray Saint Germain:

184, Boulevard Saint-Germain 75006 Paris

Poiray Luxembourg:

83 Grand Rue L-1661. Luxembourg

Hotels participating in the promotion

Sofitel Paris Le Faubourg,

15 rue Boissy d'Anglas 75008 Paris

Sofitel Paris Arc de Triomphe, 14 Rue Beaujon 75008 Paris, France

Hotel Scribe Paris managed by Sofitel,

1 Rue Scribe75009 Paris

Sofitel Luxembourg:

40 Boulevard d'Avranches, 1160 Luxembourg

Sofitel, authentic luxury hotels with a French soul

Sofitel is the elegant answer to a luxury traveler’s quest for the good things in life. Each hotel illustrates an artful blend of local culture and French soul. With an innate sense of new French art de vivre, Sofitel hold themselves to a heightened level of excellence and refinement. 120 addresses in 40 countries across the five continents appeals to modern status seekers, who have something special and unique that makes them stand out from the crowd. Each hotel is differentiated by its “cousu-main” service, graceful design, creative and inspired gastronomy in major cities like Paris, London, New York, Rio de Janeiro, Dubai, Bangkok, Shanghai… or nestled away in a country landscape in Morocco, Egypt, Thailand, French Polynesia…

Sofitel Legend, where heritage meets modernity. The network is composed of 5 timeless and iconic addresses that are generously infused with French luxury for ultimate indulgence.

SO Sofitel, rebellious lifestyle hotels bursting with local energy. In Bangkok, Singapore and Mauritius, SO Sofitel is an experience apart from the rest, recognizable for its avant-garde design, state-of-the-art technology, surprising happenings and social experience.

MGallery by Sofitel, charming boutique hotels, inspiring and singular. The intimate collection of 75 hotels stands for adventurous explorers who are clued in to travel and seek out the unbeaten path.

sofitel.com | accorhotels.com


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Marine Sabat
Media Relations
Luxury & Upscale Brands
01 45 38 18 79