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March 06, 2017

Spring cleaning for body and soul at Swissôtel.

Celebrating Vitality Week March 21-26, 2017

​Paris, March 6, 2017 – The first day of Spring is a revitalizing time when thoughts are light, hearts grow warm and in many parts of the world the annual shedding of woolly, winter layers begins. As days become longer and brighter, Swissôtel Hotels & Resorts shares a natural inclination with its guests to freshen up, fire up and get ready for sunny days ahead.

Swissôtel properties around the world will celebrate the brand’s very own Vitality Day on March 21, 2017, kicking off an inspiring week of activities and services designed for “Body and Soul Spring Cleaning.” The Vitality Programme, available across Swissôtel’s global portfolio and in effect year-round, reflects the brand’s ethos: to be inspired, energetic, happy and passionate. The 2017 call to action of ‘peace of mind’ means that each Swissôtel property shall aspire to be a contemporary haven, furthering the mental and physical vitality of its guests.

“Peace, as someone once said, does not mean to be in a place where there is no uncertainty, noise or hard work. It means to be in the midst of those things and still be calm in your heart and mind,” said Lilian Roten, vice president, Swissôtel Hotels & Resorts. “Through our Vitality Week events we hope to give each of our guests the opportunity for peace of mind, a chance to shake off their worries and be at ease so they may happily embrace the new experiences of their journey.”

Highlights of the Vitality celebration include:

  • Digital Detox – Guests are invited to take a moment to unplug and recharge. Digital Detox bookmarks will provide five tips for personal well-being and restoring balance in the digital age. Digital Detox tips will be provided to guests in-room or upon arrival and shared on social media throughout Vitality Week.
  • 5-A-Day – Eating fresh fruits and vegetables has an immediate impact on raising the vitality of travellers and the well-known “5-a-Day” campaign aims to improve public health globally. Throughout Vitality Week, a “daily 5” assortment of fruits and veggies will be abundant and available, so guests can grab their vitality and go!
  • Sand Mandalas – The process of designing and ornamenting the beautiful circular orbs of a mandala reduces attachment to self, creates a spatial experience and enhances the ability for deep concentration. Just watching the creation of a sand mandala has been proven to provide a calming effect on the brain. Sand mandala specialists will create daily works of art in the lobby, while mandala drawings will be available for guests to colour-in and peace out.
  • Worry Eaters –It’s important to remember that children have worries of their own and need help achieving peace of mind too. Worry Eaters are cute, plush monsters made of soft velour that gobble up kids’ dark, gloomy or depressing thoughts with a quick zip. Children can draw or write-down their anxieties and feed them into the Worry Eater’s zip-up mouth, because Swissôtel believes every child ought to have the chance to feel carefree.


Vitality at Swissôtel

The brand’s Vitality Programme was established in 2012 and incorporates a number of popular initiatives that run throughout the year and help guests maintain their mental and physical wellbeing while traveling. Most recently, Swissôtel launched the Vitality Room in collaboration with Wallpaper* magazine at Swissôtel Zurich. This “live it well” concept room is a serene and stylish sanctuary with bespoke wellness features such as a calm, tactile design optimised for views and functionality; circadian light features to improve melatonin production and alleviate jet-lag; a high-performance air purification system; a “well-being wall” with three fitness training modules; a refreshment centre offering energising Vitality snacks and drinks; and seating and tables with adjustable heights for customised ergonomic benefits. Swissôtel plans to introduce additional Vitality Rooms in new locations throughout 2017.

About Swissôtel

Conveniently located where travellers want to be, Swissôtel Hotels & Resorts provides guests with the opportunity to stay in the heart of more than 30 top locations worldwide, where they can confidently explore the very best each destination has to offer.  Synonymous with all there is to love about Switzerland, the brand remains true to its roots, successfully combining genuine Swiss hospitality with intelligent design and local flair. With social responsibility at the forefront and a genuine commitment to positively impact the destinations it calls home, every Swissôtel upholds industry-leading sustainability standards and is committed to treating guests, colleagues, and the environment with equal respect. This all comes together to provide guests with peace of mind that is authentically Swiss. Part of AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences in 95 countries, Swissôtel offers business and leisure guests an authentic and local travel experience that is full of energy, passion and vitality. For more information or reservations, please visit swissotel.com


Swissotel Vitaly Day.jpg
Swissotel Vitaly Day

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Press contacts

Line Crieloue 
Senior PR Manager
Luxury Brands
01 45 38 18 11

Marine Sabat 
Communication Manager
Luxury Brands
01 45 38 18 79